Sports Management Study overview



What is Sports Management?

 

The research of preparing, supervising, and coordinating various sporting events such as international and domestic tournaments for cricket, football, hockey, golf, and many other games is known as sports management.

 

This is also one of the ways to turn one’s passion for sports into a career. Aside from becoming a competitive athlete, one can pursue lucrative careers in sports management, sports journalism, sports medicine, adventure sports, and other related fields.

 

Studying different sports management courses is opening up various opportunities in the sports industry. Since sports have evolved from a leisure activity to a showbiz industry in the last two decades, the demand for talented operators, marketers, and promoters has increased dramatically.

 

After the start of the Indian Premier League (IPL) cricket in 2008, sports management has developed a reputation as a high-flying profession in India. 

 

To pursue a career in sports management in India and any other country, one must not only enjoy sports but also have completed any of the sports management courses.




What will you learn in Sports Management Courses?

 

  1. Pursuing a degree in sports management, you will learn all about the management aspects required in this industry such as sports promotion, branding, event planning, sponsorship, legal measures, finance, facilities management, public relations, and advertising.
  2. The regular seminars that are held and interactions with the industry experts will teach you how to use the latest developments and innovations to gain a better understanding of the business side of a sports organization.
  3. Sports medicine, sports psychology, sports physiology, and sports therapy are also given as elective subjects in this course.

Sports Management Courses focuses on the following areas:

 

  • Sports marketing
  • Sponsorship, marketing, and merchandise of sports
  • Sports finance & business
  • Sports management policy
  • Communication with the press and media
  • Sponsorship and broadcasting
  • Sports event organizing
  • Knowledge about sports law 
  • Sports ethics and sports organization

Skills and aptitude required to join sports management courses:

 

  • Physical fitness
  • High energy
  • Passion for Sports
  • Stamina
  • Resilient and Optimistic
  • Keen Observation Skills
  • Patience
  • Determination
  • Enthusiasm
  • Management Skills
  • Presentation Skills
  • Management Skills

 

  • Sports Department Manager

These individuals work in the management of sports departments, which typically entails working with athletes and their needs on a day-to-day basis.

  • Sports Instructor

Sports Instructors are physical therapists and educators who are hired by an organization to educate athletes about physical therapy and education.

  • Sports Nutritionist

Sports nutritionists are in charge of keeping track of an athlete’s food intake and promoting good eating habits in order to develop a balanced body and mind.

  • Sports News Reporter

Sports news reporters work in journalism and news networks, assisting in the broadcasting of news stories about sporting events.

  • Athletic Administrator

Athletic administrators are individuals who organize preparation and development sessions for athletes in order to prepare them for future sporting competitions and matches.


Sports Management Course Curriculum:

 

  • Marketing Management
  • Business Statistics
  • Principles of Management
  • Organizational Behaviour
  • Financial Accounting
  • Business Environment
  • Business Law
  • Information Technology for Management
  • Managerial Economics
  • Entrepreneurship Management
  • Marketing Strategy & Applications
  • Cost & Management Accounting
  • Financial Management
  • Legal Aspects of Business
  • Environment Management & Ethics in Business
  • International Business
  • Management Control Systems
  • Sports Law and Risk Management
  • Foundation of Amateur and Professional Endorsements in Sports
  • Sports Training & Conditioning
  • Administration of Games
  • Sports Law & Risk Management
  • Management Information Systems
  • Business Policy and Strategic Management
  • Sports Medicine and Nutrition Funding in Sports

 

  • In the world of athletics, the possibilities are endless. There are many job opportunities for both athletes and non-athletes. These positions provide different facilities, sales, and sports media content to the sports industry.
  • The Indian sports industry is projected to employ at least 23 lakh people by the year 2025. According to FICCI 2014 reports, India will need at least 55 coaches, 15 track and field experts, 25 sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength trainers, competition managers, biomechanical engineers, sports photographers, sports journalists, sports management, sports law, and event management staff for every 1,100 people on the field.
  • Sports and athletics are one of the few fields where you can earn good money and gain fame even if you’re not on the field.
  • It’s also associated with glitz and glamour, making it a common career choice among young people.
  • In India, there are 52 licensed national sports federations. These governing bodies, which seek to promote their respective sport as an industry in India, are always in need of professional sports managers.
  • According to a Forbes 2014 survey, Indian cricketer MS Dhoni received Rs.153 crores through advertisements and endorsements. As a result, marketing/branding has a lot of potential in the sports industry. Sports marketing and sponsorship managers will be in high demand in the near future.
  • To meet the increasing demand for sports event management, event management firms are hiring sports managers by the dozen. 
  • India’s sports calendar is now jam-packed with a wide range of matches and activities. It all began with the IPL – Indian Premier League (cricket) in 2008 and has since expanded to include the Hockey India League (started in 2013), Pro Kabaddi League (started in 2014), ISL – Indian Super League (for football, started in 2013), Indian Badminton League (started in 2013), and others. Sports executives, operations managers, marketing and public relations staff, venue management practitioners, implementation managers, sports administrators, media professionals, and so on will all be in high demand.
  • The average wage for these practitioners is between INR 2 and 9 LPA. Some of the top recruiters in this sector include IMG-Reliance, Sporty Solutionz, Baseline Ventures, Rhiti Sports, Procam International, JSW Sports, IOS Sports and Entertainment, Sportz Consult, Sportz Liv, ITW Consulting, and others. 

 

 

  • Athlete Administrator:

 

In sports associations and clubs, athletic administrators are often the key decision-makers. They are in charge of almost all that takes place within the organization, squad, or club. Anything from ordering equipment to recruiting and firing employees, such as the HR manager position, will fall under their purview.

 

  • Athletic Coach and Director:

 

Coaches and directors are in charge of guiding the team or company on the field. During games, the coaches guide the team and oversee all tactical and statistical aspects of the team/individual. After the coach’s role, the Director’s job is to take care of everything. The director serves as the team’s or club’s primary delegate.

 

  • Contract Negotiation Manager & Administrator:

 

The job of a contract negotiation manager is to look after the contracts and agreements of the players that a team or club wants to purchase. They speak with the player or his agent on behalf of the team and also discuss the contract with another club. He or she is in charge of the player’s salary and transfer fee.

 

  • Event Manager:

 

An event planner is a well-organized and dynamic individual who is in charge of overseeing all of the critical aspects of successfully promoting, conducting, and broadcasting a sporting event. Event coordinators help to build a vibrant, exciting atmosphere and ensure that the event is a fantastic experience for both audiences and fans by serving as a link between fans and management.

 

  • Fitness Manager:

 

A fitness manager’s job is to ensure that the players on a sports team are in good shape. During preparation and pre-game sessions, fitness managers assist players. Various fitness managers were assigned to assist players through video conferencing during the lockdown.

 

  • Operations Manager:

 

Operations administrators are pioneers in the area of maximizing the use of available resources to sustain and improve an athletic facility. Construction companies, recruiting staff, organizing ticket sales and entrance into the venue, and emergency response plans are all responsibilities of operations managers.

 

  • Public Relations Manager:

 

The public relations manager ensures that any member of a venue’s staff provides a positive experience to fans of the team or club. They also work with the employees to ensure that everyone follows the company’s policies. Whenever a disagreement or difficulty occurs, the PR manager takes the initiative to find a fast solution.

 

  • Sales Coordinator:

 

A sales coordinator’s job is to look after the sales team by preparing important paperwork, keeping track of schedules, and transmitting important details. They also make certain that there is enough sales-related content on hand. They also have to respond to customer concerns and provide assistance when appropriate.

 

  • Sports Agent:

 

A sports agent may work for a team or for a single person. Their primary responsibility is to negotiate the best possible deal for their team or player. They can also represent a person during a move in sports. They are frequently in charge of the public relations unit, endorsements, taxes, image rights, and budgets, among other things. They frequently have constructive experiences with various teams.

 

  • Sports Lawyer:

 

A sports lawyer’s job is to represent clients, players, and teams in criminal, civil, and other legal matters. They also draft legal papers and oversee legal transactions for their clients. They may either specialize in a particular area or practice law in a wide sense.


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